Saw the author Michael Moss, on Dr. Oz's TV show and then I picked up the book. Fascinating read about food companies and their work to entice our mouths (and brains) to find the "bliss" points of junk foods and basically cause us to become addicted to them. Oreos anyone?
A major simplification for a fascinating and scientific look at the industry, the marketing and the consumer science behind America's obesity epidemic. Well worth the read. Entertaining and educational!